Case study · 5 min
A pricing review lifted margins 11% at a joinery firm
Case study: how Halden Joinery found the jobs that were quietly losing money.
Daniel Mercer
21 August 2026
The starting point
Revenue was growing but profit was flat. Every job was priced from the same day rate, whatever its complexity.
What changed
We sorted 180 past jobs by real margin, created three pricing tiers and stopped two loss-making job types. Margin rose 11 points in two quarters.
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